Working with Lally Auto Group was a fun experience. With the detail involved in each dealership’s logo we wanted them all to stand out but fit under the same umbrella.

Logo Design

Coming up with a great logo is no small task. Coming up with 10 is a little tougher.

Research and development

The process of creating these logos was a long one. We wanted to make sure every logo carried it’s own identity strongly, but we wanted to unify the auto group. Researching other businesses and logos to find an appropriate way to hit these targets was key.


B2 Graphics worked closely with Lally to nail down the theme, style and function of each logo. The client ultimately decided they wanted to have an oval aspect to most of the logos – something that was worked into each design one-by-one.